Umazing is an afrocentric creative studio, harnessing blockchain technology to accelerate Africa’s creator economy. Based in Senegal, the Studio collaborates with African storytellers, artists and rights holders to bring purposeful NFT projects to market. Umazing’s NFT’s are built to create social utility bound to the collective consciousness of Africa’s youth today, and explore subjects such as: the power of a collective vision for Africa, in light of new-found optimism; methods of establishing self sufficiency for the continent, from agriculture to tech literacy; leveraging and accelerating shifting global perceptions of the continent through innovation.
BABASHOP is the flagship project of UMAZING – an afrocentric creative studio, harnessing blockchain technology to accelerate Africa’s creator economy. The story of BABA has been visualized by the studios’ co-founder Pamplumus – one of the first Senegalese artists who harnesses the power of the blockchain. Pamplumus’ work is deeply inspired by the city of Dakar, where he lives. Its textures, noises, smells, and rhythms punctuate his visual foundations, yet the internet is the sandbox in which he creates, explores, and deconstructs his ideas. Humour, puns, and wordplay often feature in his work.